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Korean Shamanism: Why Are MZ Youth Powerfully Drawn to This Ancient Practice?

In a high-tech nation renowned for its cutting-edge innovations, an ancient tradition is making an unexpected comeback: Korean Shamanism. Amid South Korea’s bustling modernity, the spiritual practices of Mudang, or shamans, are captivating the MZ generation.

This intriguing resurgence offers a unique lens into how these age-old beliefs are thriving in contemporary society, blending tradition with the complexities of modern life. Why is this mystical practice gaining traction among today’s youth? Read on to uncover the fascinating reasons behind the revival of Korean Shamanism.

Korean Shamanism’s revival captivates South Korea’s modern MZ generation.

The Rise of Modern Korean Shamanism

South Korean shamanism has always had a distinctive position in the cultural and spiritual life of the country. Historically, shamans worked as mediums between the human world and the spirit world, using Gut rituals to ask for blessings or guidance from gods and spirits. But for more than half of the country’s people, who claim no religious affiliation, this has been compelling.

Shamans like Lee Kyoung-hyun, who is quite popularly known on the internet as “Aegi Seonnyeo” or “Baby Angel,” have also adopted social media to reach out to a broader audience. Hers is a YouTube channel that started in 2019 but has amassed hundreds of thousands of followers. She also uses the platform to pass her insights into the spiritual world, including online consultations, and demystifying rituals that constitute shamanism.

Shaman Lee Kyoung-hyun, aka “Aegi Seonnyeo,” uses YouTube to share insights, conduct online consultations, and demystify shamanism.

Social Media: Modern Venue for Ancient Practices

Shamans could always have reached out, but only recently, with the availability of YouTube and Instagram, they can reach out to people beyond their native territories. Indeed, Google Trends reveal that the number of searches for “shaman” and “fortune-telling” in recent years has increased. It makes his professional activity modernized and helps Shamen overcome common prejudice attached to this profession.

YouTube and Instagram modernize shamans, boosting searches for “shaman” and “fortune-telling.”

A good example is the 2024 movie “Exhuma,” which deals with the life of young shamans. It internationally drew revenues of over $97 million. Young stylish shamans are described, which have created a fresh sensation in society again. According to Jang Jae-Hyun, the film director, many young shamans were found during the research for the shooting, reflecting such features present in large quantities in current Korean society.

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Economic Anxiety and the Turn to Shamanism

Skyrocketing economic anxiety is among the reasons that contribute to the increase in the popularity of shamanism among young Koreans. The high living standards, difficulty in getting a job, and pressure of current life have, in turn, brought solace to most of them, which they often find more comfortable after visiting the shamans for advice. As it may be noted, Park Chea-bin, a Buddhist aged 33, got peace and later got employment. As she shared that in 2020, during her time of job-hunting, she consulted a fortune teller.

Shamen also engages in fortune telling, repairing relationships, and advising on employment opportunities. The fees for the majority of these services range around 100,000 won ($73) per 30 to 60-minute session. These rituals could be with the use of bells ringing, a throw of grains of rice, singing, and dancing, or even walking on knife edges to call upon divine intervention.

Korean shamanism blends local gods with Buddhist and Christian elements, showing strong adaptability.

Bridging the Gap Between Tradition and Modernity

Korean shamanism has changed to integrate alien elements and practices from other religious traditions, a tendency that reflects the eclectic spiritual environment in South Korea. The majority of shamans worship a mixture of local gods, such as the Mountain God and the Dragon King, as well as figures from Buddhism and Christianity. All these make shamanism retain its strong adaptability even in a fast-changing society.

Over time, shamanism has persisted and accommodated all the efforts made to stifle it under the Japanese colonial period and in the military dictatorship of the 1970s. Today, shamanism is now an accepted part of Korea’s heritage. Indeed, according to the Ministry of Culture, there are between 300,000 and 400,000 shamans and fortune-tellers across the length and breadth of South Korea.

Shamanism in Mental Health and Wellness

Shamans take the place of counselors in South Korea, where the sociocultural surroundings still bear stigma toward mental health problems. Many people prefer shamans to conventional mental health treatment; this could be because in cultural acceptance, shamanism is taken as a legitimate way through which guidance and comfort are sought.

Young urban-living shamans, according to Han Seung-hoon, an assistant professor at the Academy of Korean Studies, excel in fellow feeling toward their economic-troubled peers. Not only do they provide spiritual guidance, but they also offer practical advice on how to get by in today’s tough world.

“Exhuma” portrays the younger generation of shamans as cool and trendy, modernizing ancient practices.

The Future of Shamanism in South Korea

The future of shamanism in South Korea looks bright, as it has the power to change and follow the changing norms of society and advancements in technology. Shamans at an increasingly younger age, MZ generation, continue to use social media to reach their much more comprehensive audience; such will increase the popularity of the practice.

That shamanism would again emerge and take another form as cyber-shamanism within modern digital space is proof of the tenacity and vitality of old traditions. Life continued for most Koreans, intertwined with shamanism, as opposed to the experience of individual practitioners who faced difficulties and often legal problems. In the same way, it can be shown how ancient practices have come back to life in modern society with the embedding of shamanism into the contemporary digital landscape.

Conclusion

The re-emergence of shamanism in South Korea shows how the ancient spiritual practices have their pull so much strong against modern challenges. Embracing technological advancements and being able to address some of the modern-day issues that their clientele faces, Korean shamans have been able to consistently make themselves visible and relevant in society. As they slowly find themselves as bridges between tradition and modernity, it is evident that the future of shamanism in South Korea is bright.

FAQs

What is Korean Shamanism?

Korean shamanism, Mugyo, is an ancient animistic religion; shamans, or Mudang, are mediators between the living and the spirit world. These actions take place through the performance of rituals for blessing and guidance.

Why is Shamanism growing in popularity in South Korea?

Economic anxiety is driving this resurgence, and many youths seek out shamans for guidance and comfort. The adaptation of shamanic practices to social media has increased its popularity.

How do Korean shamans of contemporary times exercise their profession?

Modern shamans offer services that can be consulted through social networks like YouTube or Instagram. They give all kinds of predictions, relationship advice, and even recommendations in job search—regardless—traditional rituals are usually not forgotten.

What are some issues plaguing the shamans in South Korea?

There are many problems concerning shamans, such as legal and social acceptance, but each day, the situation is getting better by way of an increasing level of recognition of shamanism as one of the elements of cultural heritage.

How do shamanic rituals work?

Gut or shamanic rituals involve many activities such as ringing bells, tossing grain of rice, singing, dancing, and walking on edges of knives. These are done to invoke the blessings or directions of the gods and spirits.

Can shamanism and other religions be practiced simultaneously within South Korea?

Yes, shamanism in South Korea is often blended with other religious traditions in a way that reflects an eclectic spiritual smorgasbord. Many shamans maintain syncretistic worship involving local gods, Buddhist deities, and Christian figures, among others.

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