Valentine’s Day is a romantic occasion celebrated worldwide, but in South Korea, it comes with its own fascinating twist! Instead of mutual gift exchanges, Korea follows a structured, multi-day celebration that includes Valentine’s Day, White Day, and even Black Day for singles.
Let’s explore what makes Korea-n Valentine’s Day so unique and why it has become such a beloved tradition in the country.

Women Take the Lead on Valentine’s Day 💝
Unlike in many Western countries, where both partners exchange gifts on February 14, Korean Valentine’s Day is all about the men.
Women take the initiative by gifting chocolates to men, expressing their feelings through sweet treats. This gesture isn’t only limited to boyfriends or husbands but extends to male friends, colleagues, and even family members.
It’s a heartwarming way for women to take the first step in expressing love, whether romantic or platonic.
“Korean Valentine’s Day is unique as women gift chocolates to men, extending beyond romance to friends and family.”
Korean Valentine’s Day vs. Western Valentine’s Day: A Quick Comparison
Feature | South Korea | Western Countries |
---|---|---|
Who Gives Gifts? | Women to men on Feb 14 | Both partners exchange gifts |
Main Gift | Chocolates | Chocolates, flowers, jewelry |
Men’s Gift Day | March 14 (White Day) | February 14 (Valentine’s Day) |
Singles’ Holiday | April 14 (Black Day) | No specific day |
Extra Love Days? | Every 14th of the month | Valentine’s Day & anniversaries |
These differences make Korean Valentine’s traditions more structured and engaging, ensuring that love is celebrated in various ways.
Why Korean Valentine’s Day is Big Business 💰
With such unique traditions, it’s no surprise that chocolate sales in Korea skyrocket in February and March.
🍫 Convenience stores & department stores set up elaborate displays featuring Ferrero Rocher, Twix, Chupa Chups, and premium handmade chocolates.
🎁 Many women handcraft chocolates as a way to show sincerity and thoughtfulness.
💼 Companies & businesses also participate, with chocolates being given to bosses, co-workers, and teachers as a goodwill gesture.
These cultural shifts have expanded Korean Valentine’s Day beyond just romance, making it more inclusive and meaningful.
White Day: When Men Return the Favor 💙
Exactly a month later, on March 14, Korea celebrates White Day, a day for men to reciprocate the gifts they received on Valentine’s Day.
Traditionally, men give:
✔️ White chocolates & candies – to symbolize their appreciation.
✔️ Flowers & stuffed animals – for a romantic touch.
✔️ Jewelry & luxurious gifts – sometimes following the “Rule of Three”, where men are expected to give back a gift three times the value of what they received.
This structured exchange creates a balance in Korean romantic customs, making sure both partners get their moment to shine.
Black Day: A Celebration for Singles 🖤
Not everyone finds joy in Valentine’s or White Day, and that’s where Black Day (April 14) comes in!
💔 Who celebrates Black Day?
Singles who didn’t receive chocolates or gifts on the previous two holidays.
🍜 What do they do?
Gather with friends and eat jjajangmyeon (black bean noodles), a popular Korean comfort dish.
🖤 Why is it called Black Day?
Many participants wear black to humorously embrace their single status while bonding over food.
Unlike the first two holidays, Black Day is more about fun than romance, making it an entertaining tradition for singles.
Korea’s 12 Love-Themed Days: Romance Every Month!
Korea doesn’t stop at just three love-related days! Every 14th of the month has a unique romantic theme. Here are a few standout ones:
🌹 May 14 – Rose Day: Couples exchange roses and wear yellow outfits.
💋 June 14 – Kiss Day: A day dedicated to sharing affectionate kisses.
💍 July 14 – Silver Day: Partners exchange silver rings as a symbol of commitment.
🤗 December 14 – Hug Day: The perfect time to share warm hugs during the chilly winter.
This monthly romance calendar keeps love alive year-round!
Final Thoughts: A Unique Take on Love & Romance ❤️
Korean Valentine’s Day isn’t just a single event—it’s an ongoing celebration of love, friendships, and even singlehood.
💞 Women take the lead in expressing love.
🎁 Men reciprocate with grander gestures a month later.
🍜 Singles get their own lighthearted holiday with jjajangmyeon.
🌟 Love is celebrated every 14th of the month with unique themes.
This structured yet inclusive approach ensures everyone gets a moment to feel special, making Korea’s Valentine’s Day traditions stand out globally.
So, what do you think of Korean Valentine’s Day? Would you prefer this unique system over the Western version? Let us know in the comments! 💕
FAQs
Do men give gifts on Valentine’s Day in Korea?
No, February 14 is when women give chocolates to men. However, men reciprocate on White Day (March 14).
What happens on White Day in Korea?
Men who received chocolates on Valentine’s Day return the favor by giving chocolates, flowers, or even extravagant gifts to women.
Is Black Day a serious holiday?
Not really! Black Day (April 14) is more of a fun, humorous event where singles gather to eat black bean noodles and joke about their single status.
Is Valentine’s Day a public holiday in Korea?
No, businesses and schools operate as usual, but many people take part in the traditions.
What kind of chocolates do women give on Valentine’s Day?
Most women buy commercial chocolates like Ferrero Rocher, Twix, or Chupa Chups, but some make handmade chocolates for extra sincerity.
Do singles celebrate Valentine’s Day in Korea?
Not really. Instead, Black Day (April 14th) is their special day to acknowledge being single in a fun way.
Are there other romantic holidays in Korea?
Yes! Every 14th of the month features a different romantic theme, such as Kiss Day (June 14) and Hug Day (December 14).
Is the “Rule of Three” on White Day really followed?
Not strictly! While some believe men should give gifts worth three times what they received, it’s more of a guideline than a rule.
How has Valentine’s Day in Korea changed over time?
Originally focused on romance, modern Valentine’s Day in Korea has expanded to include friends, colleagues, and even family members.