Market&Trend

Discover how Koreans celebrate Christmas with festive lights, romantic dates, delicious food, and unique traditions. Experience a magical Korean Christmas this year!

Discover why K-cosmetics are so popular and successful. Learn the fascinating success story of K-makeup and what makes it stand out globally.

Discover why Korean food is trending globally! From bold flavors to health benefits, explore the reasons behind K-food's rise in popularity worldwide.

Discover the top 5 Korean winter street food, blending sweet and savory flavors with rich history. Warm up this winter with iconic, budget-friendly treats.

Discover the dazzling 2024 Seoul Lantern Festival with over 200 light installations, interactive displays, and magical experiences along Cheonggyecheon Stream.

Learn why the term 'ssibal' is such a frequent expression among Korean youth and how the word serves as a reflection of changes within language, youth culture, and social norms in Korea.

Discover why South Korea leads global eSports with its competitive culture, PC bangs, government support, and top-tier gaming talent.

Explore why Korean jealousy feels uniquely intense, fueled by deep-rooted cultural rivalry, social pressure, and success-driven competition.

Dongduk Women’s University students protest coeducation, defending women’s empowerment and safe spaces amidst debates over the future of women-only schools.

A Pew Research survey reveals material well-being is now a top priority for many Koreans, overtaking family and health, reflecting deeper societal trends in contemporary Korea.

Pepero Day on November 11 is Korea's unique holiday celebrating friendship and love with Pepero snacks, now enjoyed globally with festive exchanges and gifts.

Explore the cultural significance of apartments in Korea, symbols of stability, status, and social challenges in modern urban life.